As featured on DIVINE
People just starting their careers are impacted by COVID. People who were climbing the executive ladder are impacted too and so are people who aren’t ready to retire yet. With companies downsizing, sending some of their workforces off-shore, it has never been more important to stand out. We recently sat down with career coach, Brian Epstein AKA “The Success Coach” to get the inside scoop on the steps that you need to take in your job search. Epstein, a career management and leadership coach with over 20 years of experience, shared his tips to help in your job search:
Networking and How to Find That Network
Networking is important because statistically, you have between 65%-85% greater chance of getting a job. People feel more comfortable hiring someone that has been referred to them. That personal connection builds trust with the person that is hiring.
Whether you have lived in Canada or have recently immigrated, you can build a network through friends and personal contacts. If you are new to the country, there are people within your own community who may be able to help you in your job search. Remember, you are speaking with people all the time. They don’t have to be part of a formal network. It can be someone from your apartment that you chat with on a regular basis. Be open, for example, you can state that, “I am an IT professional and I’m interested in learning more about what’s going on in that field. Do you know anyone who works in that field that can provide me with more information?”
By speaking to more people, you can find out more about what’s happening in your field. People in your network can help spread the word that you are looking for a job and maybe able to provide the connection that you need in your job search.
Building Your Resume for ATS (Applicant Tracking Systems) and for Hiring Managers
Make a T-Chart or use Word or Excel table. On the left-hand side list what the employer is looking for if there is a job description available. On the right-hand side, list the skills that you have and try to make a match with what you have done in your past and how it fits with that specific role. If there isn’t a job description, speak to people and build that network. Try to find people that work or have worked in that particular company or in that industry. They may be able to provide some insights into the key attributes that are most important in hiring for that position.
There are online tools that people can use to find the ideal keywords for resumes. You can add in the job description and it will tell you the percentage of the match between you and your prospective job. If the percentage is too low, you can change some of the wording or review the description again. You can look at sites that give you insight into ATS tools like Jobscan as well.
Tips for Creating Your Cover Letter
Sometimes people actually provide too much detail in their cover letter. Keep in mind that we are living in a fast-paced world and people want things brief. Epstein recommends having four paragraphs:
- A brief introduction of what skills that you have and why you are excited about the position. Make sure that you express that passion and enthusiasm in the introductory paragraph
- Go into more detail about your skill-set versus what the job is asking for. Then, stress how your experience makes you the right fit for the role
- Do research about the company and the industry restating that you understand what the company’s core values are. Then, reinforce how their values align with your own
- The final paragraph should include that you would welcome the opportunity to meet at a suitable date to discuss the role
Refer back to the job description to ensure that you are hitting the keywords. Be careful not to copy and paste everything verbatim from the description. You want to have a match but not have all of the wording be the exactly the same.
LinkedIn – What You Need to Know
One of the biggest mistakes that people make with Linked In is just copying and pasting their resume. Recruiters and hiring managers want to see a narrative of your background. On a resume, you shouldn’t use personal pronouns. On LinkedIn, however, you can be more personal in your background. The background should give very high-level details about you. That way, if a potential employer reads nothing else, they get a good sense of what you have accomplished in your career.
Underneath each position that you held, give an overview of your accomplishments, key strengths and skills that employers would be interested in. Remember, statistically, 93%-94% of employers will research you online and LinkedIn is one of the top places that they will look. LinkedIn may be even more important than your resume in getting you that job. People often Google candidates to see what comes up. LinkedIn is almost always at the top of the search results.
Acing a Virtual Interview
Focus on having good eye contact. Remember, you have to rely on reading facial cues versus body language. Try to make sure that you are looking at the camera instead of trying to look at people’s faces in the computer screen so that it doesn’t appear that you are looking down. Choose a professional looking background. If you can, make sure that your phones are off and that there are no other disruptions.
Are Thank You Notes Essential?
They are and outside of the pandemic, it is nice to send one by regular post. It’s really important to send an email within the first 24 hours after your interview. Reiterate your skills and experience in the thank you note and why you are the right fit for this role.
To learn more, or to book a consultation, visit https://www.epsteinsuccesscoach.ca/ or follow Brian Epstein on Instagram.
Originally published JULY 6, 2021 by JILL SCHNEIDERMAN
Job Search Advice from The Success Coach
As a Career Transition or Outplacement Coach, I have met many managers over the years who were not happy with their jobs. Interestingly, they became happy once they were laid off from their role as a manager! These clients felt that they were executives and managers in the wrong organization, so when they were laid off, it was a relief.
Of course, I asked the question: ”Why didn’t you leave sooner if you were not happy with your job?”
Clients often have said to me that they realized that their work or role as a manager wasn’t the right fit for a long time, but they still stayed where they were. Maybe they had bills to pay and they didn’t want to risk unemployment.
Perhaps you can relate. As a manager or executive in a company, you have provided the best service that you can. You have put your knowledge, skills and competencies to good use, to make the company that you are working for profitable. Due to a change in leadership or a merger/acquisition, you may find yourself in a situation that makes you very unhappy.
So, a layoff may now be almost welcome. And as a coach, I can help you *before* you receive a layoff notice or if you want to quit your job. I can support you as you proactively begin your work search.
I am working with a client right now who believes that there is a good chance that he could be laid off at any time. He wisely began preparing for his search before he is downsized from the company that he works for. Along with helping prepare his resume, Linkedin profile, and cover letter, I have effectively coached him on the best ways to look for a job and to build a professional network. This week, we are preparing for future interviews.
Some questions to ask yourself:
If you want to be a happier manager, you’re not alone! In a 2011 Berrett-Koehler survey of 150 leaders, a stunning 68% of managers confessed they don’t actually like being managers. So what can you do about it?
The best leaders can see it as the signal to make a change. An effective manager or leader doesn’t make excuses and stay stuck in a rut. They figure out how to extricate themselves and reconnect with their sense of passion and meaning so that they can be a happier manager. Here are 5 things that you can do to be a happier manager:
Be a Happier Manager By Recognizing Myths At Work
First, is it possible you’re managing by hit or myth? (myth meaning a long-standing belief that could be debunked).
The book, ‘Myths of Management: What People Get Wrong About Being the Boss’ (by Stefan Stern and Gary Cooper CBE (Kogan Page 2018) presents 44 of what the authors say are faulty beliefs:
For example, some myths include: that leadership is more important than management/that there is one right way to lead or manage/that you must keep up with all the new management ideas and give them a try. Stern and Cooper gently kill off these myths, while sharing how to find the balance. That’s my goal as a career consultant and coach, as well – to find the balance that works for you.
Be Authentic – and Flexible
I’ve been reading another book – ‘Managing For People Who Hate Managing: Be A Success By Being Yourself’ by Devora Zack (Berrett-Koehler Publishers Inc. 2012).
According to Zack, success as a manager comes through finding the managing style that fits who you are. This is not to say you can do whatever you want. As she says, “Be who you are – just flex your style to manage others.” Whether the approach you take is tough or mild, it’s about a range of techniques – being versatile in how you lead, communicate and motivate. The ideal is “maximizing your rapport with others while maintaining your core of integrity.”
Be Accountable to Be a Happier Manager
You may dislike of being a manager because you are not taking charge of and ‘owning’ what you do. As I say in my ebook ‘The Top 5 Advantages of Hiring A Business Coach Today’ accountability means owning responsibility for all your decisions and actions regardless if the outcome is good or bad. Accountable leaders do not point fingers to try and shift responsibility to others when things go wrong. They focus on fixing the problem and making things right.
The Value of Learning and A New Perspective
Could you benefit from research, a refresher course and refreshed relationships with colleagues? In my work with executives and entrepreneurs, I have often found that those who remain open to learning and flexibility are more likely to ‘close’ in on success. Approach struggles and setbacks as great opportunities to refine skills, grow professionally, and meet and conquer challenges
While you may not enjoy what you’re doing, doing it well can provide a lot of satisfaction. Of course, if you dislike being a manager at your current company, there may be issues that are too major to overcome. This month I’ll be writing more about how to find a new position, professionally.
Improve Your Managerial Skills With A Business Consultant + Coach
You may be an expert in terms of education and experience in your specific field, but you may not be proficient with the management skills needed to run an effective team. A business consultant/coach can help you develop those critical interpersonal, strategic and management skills that are essential to be effective at any level.
I can help you pinpoint the cause of why you are overwhelmed and becoming unproductive, and help put you on the path to make changes. Please download my free ebook, and let’s arrange a 30-minute initial meeting. It’s easy to manage and can help you significantly improve your managerial skills.
To be a successful leader who excels in your industry and cultivates the best employees, it’s important to look both to the past and to the future. The new year is to be a good time to think about, for example, time-management techniques. After all, don’t you want your business environment and employees to be as efficient and productive as possible?
Maybe you’re also thinking about refining your digital presence and sharing the wealth of wisdom you’ve accumulated as a corporation. Are you doing a SWOT review? Perhaps a thorough examination of your Strengths, Weaknesses, Opportunities and Threats can help you prepare going into the new year.
As a Business Coach that helps companies review their end-year results and look ahead, I have found this to be true. One of your most strategic initiatives is the people who make up your workforece. I believe that the success of your company comes directly from treating people well. Here are a few ways
Happy Employees = a Successful Leader
Happiness, rather than technology, is the key ingredient in a unique workplace experience, according to a global study of 7300 workplace employees in 12 countries; Workplace—Powered by Human Experience http://humanexperience.jll/global-report/
There are easy ways to instill loyalty and keep your employees happy. Send brief personal letters to employees thanking them for their particular achievements can be a great holiday gesture. It maybe even more important in the new year, when the festivities have wound down, and normal/abnormal business life returns. Humanity in the corporate world can pay great dividends, and definitely show a strong ROI.
Consider being a mentor when you can – sharing the gift of your years of experience to help someone just starting out. Take time to develop corporate mentorship programs. When done right, these programs can highly benefit employees, their managers and the bottom line.
The year-end is also often a great time to find and hire top talent. It’s equally a good time to think about creating and developing leadership training. Professional development is what leaders, management and other employees want. Investment in professional development is the kind of ‘gift’ that lasts year-round and beyond. A dedicated leadership program will help your business grow and create those happy employees.
Even the most successful leader, manager, company owner and CEO can also benefit from expert coaching. A seasoned, versatile outsider who understand your business and its people. They can help give you valuable perspective and input you that you may be too close to see.
As it’s the season of gift-giving, I have the perfect item for you: my free downloadable e-book, ‘The Top 5 Advantages of Hiring A Business Coach.’ Set up an appointment with me to help focus on and define the guidance you need to be the best leader of the best people. Think of it as a gift for the future.
Here’s to a great new year of success – for all of us!