It’s A Match: The Story of Business Matchmaking

It’s A Match: The Story of Business Matchmaking

The other day, I read about the recent Power of 4 Event, in Pointe Claire, QC, run by motivational sales analyst Marcie Balaban of the website Let’s Get Going. She brings entrepreneurs and upper management of companies together in a way that is business matchmaking. In elegant surroundings, she carves out a direct meeting between the two. She does this in business disciplines from electronics to real estate, with a common purpose – finding trading partners and referral sources.

There are times when I think about some of the clients I work well with, and how well they work with other people. Let’s face it, we match-make every day, even if we don’t call it that. Will this new employee fit well with our company culture? Can this caterer provide service for our upcoming event that has at least three vegans? Will my upcoming date-night have the potential of providing me with a permanent partner or a gym buddy?

Business Matchmaking: Dragons’ Den Versus Shark Tank

Business matchmaking reality shows like Dragons’ Den and Shark Tank also show us that there’s a definite process and growing connection between potential partners. This has as much to do with the heart as with the head and finances. An eager entrepreneur and a venture capitalist are a match! Sometimes they even hug, and there’s the occasional glint of tears on both sides.

Although the shows are similar, there are some dragon/shark differences. In a Financial Post Magazine article, panelist Kevin O’Leary said, “As a shark I get a pre-pack of where they came from, history, what school they went to. I know more about them as individuals.” And, as follow-up episodes show, the matches can pay off big time.

The common purpose is key here. Both parties in a business deal want it to succeed. They’re coming at it from different places, with different levels of action, experience and contribution. They each have expertise and particular money concerns. Information is exchanged. A connection is made, grows, ignites. That match has the potential to knock your socks off, with two passionate experts at their best.

Hire a “Shark” of Your Own

Need some input and coaching on how to make the best matches in your company? Looking for a business coach to help you scale your business or secure a new partner – and who’s a great match for you?

There’s a great way to find out if you and I are a match. Contact me today to find out.