As I see the stores piled up with costumes and masks for that frighteningly obvious night October is known for, I reflect that we often go through life not knowing what’s under a disguise. It’s more than having our hands in the no-sugar-added candy pail, and thinking “Gee, if I knew for sure that’s Jim’s kid, I’d give doubles.”

Did you know October is also known for being Gain the Inside Advantage Month’? For someone wanting to pull a heist, they’d have the inside as well as outside advantage at this time. Halloween is good for their business.

In the corporate business world, we spend a lot of time trying to reach and define the inner core of the key to business success – many times each day. Often we have to peel back layers of disguise, denial assumption, or simply corporate red tape to get to the crux of the matter, the advantage that’s concealed.

This is where the insight advantage comes in. Often what’s inside is so deep it can benefit from an outside professional helping to bring it out. That pro can help give you the insight you need, or can help you recognize what you already have.

Just as the so-named book by Robert H Bloom and Dave Conti indicates, The Inside Advantage is the strategy that unlocks hidden growth – and will help you capture, e.g., that magic moment when customers will select your product or service over those of your competitors.

And if you’ve got a great colleague, coach or mentor who can help give you the insight you need (as you may not have time to read this great book), you’ve already got an advantage. Interested in a 30-minute free consultation?…